At the beginning of December I got the chance to head to INNSIDE by Melia to meet the lovely Jas and Laura from 3ina (it's pronounced Mee-Nah!) and get a little introduction to the brand. For those that don't know 3ina has recently launched in the UK in Superdrug and if you haven't already noticed, all of their products come beautifully packaged in colour co-ordinated packaging.
.jpg "Danielle Levy, 3ina, makeup, cruelty-free, beauty blogger, skincare blogger, Wirral blogger, Liverpool blogger,")
3ina
3ina is a Spanish makeup brand started in 2016 by Pablo Rivera and Mark Eve. It was created with a view to disrupt, in response to a generation who have approached makeup with a fresh, fearless, and democratic way. The brand is built on confident aesthetics, with a commitment to delivering premium products at an affordable price. Each of their shades have been formulated to suit every skin tone and with such a wide variety of shades, it's so easy to create a bespoke look for everyone. Also none of the 3ina products have been tested on animals and they also champion cultural differences, embracing diversity and sharing borderless values.
Getting To Know The Brand
Outside of London, it's not very often we get beauty events quite like this event from 3ina! This Winter, 3ina came went across the UK letting a select few bloggers from different spots along the UK to help promote that their products are available in Superdrug stores from Brighton, Birmingham, London, and Liverpool.
Whilst we were there, we got the chance to chat to Laura and Jas and find out all about 3ina as well as getting to have a play with the products and get creative with colour. 3ina have changed the game with naming their shades by instead of giving them all names, they have numbers which is perfect cause you can get matching shades in different products so if you fall in love with a shade in one product like a lipstick, you might be able to find it in a lipstick, blush, eyeliner etc. Most of their products are designed to be easily applied with your fingers, so there's no need for complicated makeup knowledge to get creative with colour. All of the 3ina products are also vegan, cruelty-free and never tested on animals, they're also dedicated to continuously be improving and innovative.
I thought I would talk about three of their iconic ranges that will pretty much cover all makeup lovers, whether you just like nudes shades, more into the traditional black shades or into all the colours. There really is a range for you! The 503 range is their viral nude-pink shade that is a the perfect nude for all, it's such a universally flattering colour. This range initially started out as just the longwear lipstick but has expanded to include the 24hr cream eyeshadow, the no-rules stick, the lipstick, the lip gloss, the automatic lip pencil.
The 900 range is all the true one swipe, long wearing black range. As soon as we arrived at the event, we were so surprised by the 900 black lipstick and even more so when Laura mentioned that you can add a sparkly shadow over the top to create a completely different look! I love that their 24hr pen eyeliner has such a fine tip and creates such an effortless, pigmented black look that can be as thick or thin as you like. I haven't used liquid eyeliner since I was a teenager purely because I have hooded eyes, I often end up with it on my eyelids. Thankfully these 24hr pen eyeliners are long wearing but also dry pretty quickly so if you're eyes are like mine, you don't have to worry about it transferring. The 24hr level up mascara is the long wearing mascara that provides a 3-in-1 effect for definition, volume, and length, as well as having a dark black pigment to it to provide an intense black colour so even if you're not into the bright coloured mascara look, you can still get an amazing mascara from 3ina.
Lastly, it's all about the colours, if you haven't noticed already 3ina is all about the beautiful bright colours. Whilst I was at the event I gave Jas full creative control when popping on some 3ina makeup, on the gorgeous eye look in the first picture Jas used the 306 24hr cream eyeshadow and the 850 the colour pen eyeliner. I had completely fallen in love with this eye look, to the point that I couldn't stop looking at it when I spotted it in a mirror so I was so happy to see that the exact products were included in a little mailer so I could create this look at home. They also included the 791 the 24hr eye stick which has the 24hr waterproof, creamy formula and comes in 20 different shades. This 791 shade would love beautiful smudged under the waterline with a neutral glam look.
Have you heard of 3ina before?
Speak to you next time!
*This blog post contains an invite to an event. All opinions are honest and my own.
