Being A Blogger & Content Creator

Danielle Levy, liverpool, liverpool blogger, wirral, wirral blogger, being a blogger, online content creator, fake followings, fake influncers,

I feel like over the past couple of months the word 'blogger' or 'influencer' has become a bit of a tainted word thanks to news reports and the behaviours of certain people/events which for someone that has blogged for the past couple of years is truly devastating. Despite what is going around on social media and in the press, I'm so proud to be a blogger and content creator because what I've accomplished, who I've met and being able to interact with everyone that follows along with my ramblings!

Let me just put this out don't have to have a huge following to be an influencer, even if you've introduced one person to a new product or brand that you love then you are a genuine influencer and you should never let someone you don't know mute your voice because they tell you you don't have enough followers.

As you may all have seen with the deserved uproar of the Fyre festival documentary (if you haven't watched it yet, you need to! It is shocking what they tried to get away with!), all 'influencers' have come under fire as the people involved in promoting it showed a real lack of accountability which I just can't believe that people who put their lives online and are an influence on thousands of people and potentially a big influence to impressionable minds, there seemed to be a real lack of thought about what they were promoting on their social media. Unfortunately, some people have seen how successful people can become in this industry and some of the job perks that we get and as such will falsify their own following with bought followers or have even bought accounts that have a ton of followers and have then reinvented the account to what it is now. Whilst there are websites now that can show you a sudden, steep increase in followers and apparently there are now websites that you can pay and it will show you if someone's following is fake. For me, this is one of the most devastating things about social media as myself and some amazing people I know put so much hard work into our social media and building our following and someone can just buy two thousand followers for literally £10.99 (and yes I did research that and no I would never buy fake followers!). 

Over the past couple of months, more guidance has been introduced by the ASA and CMA to encourage online content creators to be more transparent with their followers about when they've been gifted a product or paid to promote it, you would be surprised how many people online would be paid to promote something and never disclosed it. A grey area with this industry is that regulations aren't very black and white, for instance, there are sometimes completely different rules when you are in a different country which makes things complicated if I'm a UK content creator and I post in the US or Germany or Australia, it makes it really confusing for me.

Whilst I use my Instagram as an easy and quick way to interact with you all, it's not the be all and end all of being a content creator. I've been blogging since September 2014 which first off is mad to think I've been blogging (granted a bit on and off) for 5 years this year. I fall in and out of love with my social media, I find that I always come back to my blog, my blog is how I started out in my little corner of the internet and I can't imagine not having it. I'm so proud to call myself and blogger (and even a content creator)! 

Through my blog and social media, I strive to be an actual human and relatable. You may laugh at that very phrase but I work hard as a nurse for the little money I make, I also come from a low-income, single parent household so I'm fully aware of seeing things online that I was desperate for but knew they were unachievable and that has affected my outlook on money way into my adult life so although I do occasionally feature things from higher priced brands like Armani (because I am truly in love with the brand and can vouch for the quality so I will treat myself to their products now and again), I strive to keep it true to myself and a realistic view of what I like and what I actually buy. My blog and social media have brought me so many amazing opportunities, I've hosted events with some of my all-time favourite brands, I've been introduced to new brands that I've completely fallen in love with and really work well for my skin. Best of all, through all of this I have made some of the best friends I've ever had, as someone who felt like they never really fit in anywhere growing up, this industry has brought me a very close group of friends that I can depend on, ask stupid questions and will forever be my photographer and event buddies!

What do you think of the term 'influencer'?

Speak to you next time!
Danielle Levy

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